It has become apparent during recent years that companies that value sustainability are rightfully rewarded for their efforts by investors. In 2023, research conducted by Amazon showed that over one half of UK investors over the course of the year declined investment opportunities due to concerns surrounding sustainability. Similarly, according to UK venture capital and private equity investors, startups with strong sustainability credentials may be valued 15% higher. Conversely, firms with a poor sustainability track record may see a 4% drop in valuation. Investment into UK-based climate tech companies grew by 24% in the last year, and experts only see that number increasing.

The relationship between successful businesses and sustainability creates a mutually beneficial situation for both our people and our planet. As the figures have shown, to start a successful business in 2025, sustainability cannot be an afterthought.